I'm filming two guys run 154 miles in 24 hrs

154 miles. 24 hours. 2 ultra-endurance guys on treadmills in public. Lots of skin care products. And a fundraiser. It's got to be the 2004 Kiehl's Treadathalon! I'll be documenting the maddness over here. STARTS 8 AM THURSDAY APRIL 29th IN NEW YORK. Ends 24 hours later at 8AM on Friday.

Come and watch at 109 3rd Ave at Kiehl's.

Check out the Treadathalon's blog!

(How about a flash mob outside Kiehl's sometime during the 24 hours?)