Flash blogging is a good example of decentralized media production in action. From the UK's WebUser, Flash blogging hits the net, October 20, 2003, by Quin Parker:
Flash blogging involves a large number of people visiting a particular weblog and posting comments in the site's feedback section.
The man behind the craze, author of the Clear Blue Skies web blog, said he was inspired by the recent spate of flash mobbing - where the internet is used to arrange a crowd to meet up to perform a surreal act.
"It was inspired by two things.The first, obviously enough, is the flashmob craze that has been happening recently. Also, many bloggers read a fairly static list of other blogs, and so I was also wondering how to introduce people to new ones," said Dave in a posting at his own blog.
The first two flash blogs took place at Nick Brown's blog What You Can Get Away With - where comments included tales of the "weirdest, saddest, or most awe-inspiring things" that people had seen - and Dawn's blog Lemon Pillows - who had around thirty people posting poetry on her site.