Howard Dean's campaign manager, Joe Trippi, has some useful tips for building a campaign (or company). More than tips, these are cornerstones of participatory media frameworks. From Fast Company, Joe Trippi's Killer App, by Linda Tischler:
-Design the organization to be nimble from the start. A decentralized workforce can respond to local challenges more quickly if it doesn't have to wait for clearance from higher up the food chain. Be willing to let go of total control.
-Find ways to let supporters -- or customers -- talk to each other. Make it easy to connect, then step out of the conversation.
-Encourage ways for ideas to bubble up from the field. Understand that the more brainpower that is applied to a problem, the better the solution. Unleash the power of the people to be creative.
-Recognize that it's not about the technology. True, you need a basic level of technical sophistication to make things work, but the technology should be in service to the idea, not the other way around.