Google wants to know what's in our brains, where we're coming from, and what we want. Google wants to know context, so it can personalize its search results. Blogger is a tool that keeps track of a user's decisions and thought processes. Blogger gets inside our heads.

I interact with Google everyday. With Blogger, I leave my fingerprints all over the web, and I take home a little bit of the web with me. Google understands that my interaction with the Internet is valuable because I am in fact a tiny little data-miner, a categorization engine, and a commentator.

Jason Kottke writes that Google's biggest asset is "a highly annotated map of the web." But it's more than that. With news.google.com, Google is showing me the part of the map I want to look at before I've even asked. It's more of a map, a guide, and some instant transportation device.

How far away are we from an interactive Blogger? I post a link. Blogger hands a few back to me. Even better, Blogger hands me links annotated by humans like you or I. Now we're moving into the realm of broadcasting. Blogger provides critical analysis of the AP and Reuters-like wire feeds that Google has already parsed and the news is customized according to who's looking.

Google most valuable asset is that it knows what we want, and it can give it to us before we even ask for it. And that's entertainment.